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BOW welcomes Liz Upton to lead robotics innovation and accessibility

December 2, 2024
BOW welcomes Liz Upton to lead robotics innovation and accessibility

BOW has today announced the appointment of Liz Upton, the co-founder of Raspberry Pi, as chair of its board.

The robotics market is projected to reach US$260 billion by 2030, yet realising the full potential of robotics is out of reach for many companies and industries because of the high cost and complexity of programming robots. BOW’s robot-agnostic software development kit (SDK) and the BOW platform solves this bottleneck, making it possible for the first time to programme any robot using any operating system in any programming language.

BOW – which stands for “Bettering our Worlds” – makes it possible for any software developer to create and deploy robotics applications and manage robots. By removing the need for highly-specialised robotics programmers, BOW’s universal robotics platform allows companies to use the skills of generalist software developers and opens up valuable new use cases in sectors that have previously been underserved by robotics.

Liz Upton, who co-founded Raspberry Pi in 2008, played a role as chief marketing officer in the company’s growth, achieving sales of over 60 million units worldwide and a successful IPO on the London Stock Exchange earlier this year.

Liz Upton’s appointment follows news of BOW’s recent partnership with XPLOR. The partnership is working on the adoption of robotics in the film and creative industries, focusing on developing new applications, improving efficiency and lowering production costs.

Liz Upton, the chair at BOW, said, “The BOW team’s passion for innovation and their commitment to developing the universal robotics platform is inspiring. At Raspberry Pi, we have always been driven by the mission of democratising computing for all. Robotics similarly has the potential to help solve global challenges but only if we can remove the barriers to its adoption. BOW solves the current complexity of developing robotics applications and makes programming any robot in any programming language possible for the first time. I’m excited to join this fast-growing company as chair and to helping BOW make the tremendous benefits of robotics universally accessible.”

Nick Thompson, the CEO of BOW, said, “We are delighted to welcome Liz Upton to BOW as our new chair and I’d like to thank our former chair, Pete Hopton, for his contribution to BOW since 2020. Liz brings a wealth of experience in scaling a transformational technology business globally. In addition, her deep commitment to innovation and education aligns perfectly with BOW’s mission to enable millions of software developers to develop robotics applications for the betterment of our world.”

For more information about BOW and its leadership team, visit https://usebow.com/

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