This is the very last page we wrote for the book, but we think it is the first one you should read.
You have probably heard, read, or talked a lot about the idea of digital transformation, both inside and outside of your organization. Like other business and management ideas and terms, digital transformation may feel transient or hip, and you may think it will morph or converge into the general landscape of terms. While the phrase might have different meanings and connotations to you right now, you should recognize that digitally transforming is different from just adopting a digital view or adding digital technologies. This “trend” is now the foundation of how we change our thinking and behavior at the organizational and individual level.
This begs the questions, Why should we care about digital transformation, and why now?
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WEBINAR: Only 28% of leaders in the Global 2000 are successful at Digital Transformation
Join the Wind River® web seminar around digital transformation, intended to be presented by Michael Gale, CMO at Wind River, and top 10 global AI influencer and Forbes contributor.
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