Chris Schreiner
Strategy Analytics announces expansion of its in-vehicle UX research practice
Strategy Analytics announced the expansion of its European In-Vehicle User Experience Research Practice (IVX) with the addition of Diana Franganillo as research director.
UX of ‘new’ mobility services is too often an afterthought, finds Strategy Analytics
Automaker investment and engagement with so-called “new mobility” services is on the rise, as more organisations view the endeavors as data-gathering exercises for a possible future without car ownership. However, … Continued
Electric vehicles: A limiting experience & poor UI leads to limited freedom, finds Strategy Analytics
Pure electric vehicles (EVs) are gaining popularity in some markets, but also present challenges for engineers and designers. Cluster and cockpit HMI, mobile app interfaces, and charging station interfaces must … Continued
