Derek Viita

UX of ‘new’ mobility services is too often an afterthought, finds Strategy Analytics

Posted on: May 18, 2018

Apple CarPlay and Android Auto will impact future vehicle purchase decision, says Strategy Analytics

Posted on: April 13, 2018

GM Marketplace currently adds no value to in-car experience, finds Strategy Analytics

Posted on: April 6, 2018

Automakers have a long history of attempting to monetise the on-board infotainment system, via upsells for features such as map updates, on-board internet or connected apps. Last December, GM announced … Continued

Electric vehicles: A limiting experience & poor UI leads to limited freedom, finds Strategy Analytics

Posted on: March 23, 2018

Tesla Model 3: Designed for self-driving future that has yet to arrive, finds Strategy Analytics

Posted on: March 5, 2018

Voice assistants invade cockpit concept use cases, finds Strategy Analytics

Posted on: January 29, 2018

Intelligent voice assistants dominated CES 2018: mobile-developed features from Amazon and Google appear to be winning out for almost all use cases in future cockpit concepts. The ability to leverage … Continued

Latest Mercedes-Benz autonomous driving assistant falls short of expectations, finds Strategy Analytics

Posted on: January 5, 2018

Personalised displays are a potential difference-maker for in-car HMI, finds Strategy Analytics

Posted on: December 7, 2017

Consumer interest in the connected car continues to climb, finds Strategy Analytics

Posted on: September 14, 2017

Consumer interest in telematics for stolen vehicle recovery remains strong, says Strategy Analytics

Posted on: February 17, 2017

A survey from the In-Vehicle UX (IVX) group at Strategy Analystics has assessed consumer interest in telematics and remote vehicle management services.

Consumers are showing less interest in autonomous driving systems, says Strategy Analytics

Posted on: September 19, 2016