Joseph Artgole | IoT Now News & Reports

Porsche, ZeroLight and Ultrahaptics integrate interactive advertising into new retail concept

Posted on: March 30, 2018

Nine out of 10 consumers believe that they are more likely to purchase a car if explored in virtual reality

Posted on: August 18, 2017

Growing case for virtual and augmented reality in retail car sales, EU research shows

Posted on: June 28, 2017

New research across Europe’s five largest economies polling 1,000 people who either own, or plan to buy a car, highlights the potential for immersive technologies in the automotive marketplace.